Following graduation with honors from Bezalel Academy of Art and Design in 2009, I embarked on a multifaceted design career. I initially honed my skills in design studios before taking the entrepreneurial leap in 2011. I founded a successful design consultancy serving various Israeli tech companies, including high-profile clients like Kaltura (open-source video platform) and Personetics (AI-powered banking platform). After six rewarding years, I made a strategic decision to prioritize work-life balance and return to an employee role, allowing me to dedicate more time to my family. Since 2017, I've held design positions across diverse industries – Ecommerce, Healthcare, Education, Fintech, and Cybersecurity – at various studios and tech companies. Throughout my 15-year career, I've not only practiced design but also expanded my skillset into product management. Leading teams as Head of Design, Team Leader, and Lead Designer, I've played a key role in helping startups bring their ideas to life as successful products.



Today, I leverage my expertise as a multi-disciplinary product designer and UX researcher. I specialize in crafting intuitive, user-friendly solutions for complex systems, ensuring they are quickly adoptable and impactful.