Leon Penkovich - Product Designer & UX Architect

Economix.ai (Crypto) {

Community-driven crypto evaluation, multi-platform

project name;

  • - Dashboard
  • - Forecast Flow
  • - ICO Page


industry;

  • - Fintech
  • - Cryptocurrency
  • - Blochchain

  • role;
  • - Head of Design

Economix was a decentralized platform that provided users with valuable insights and ratings for crypto projects, blockchain startups, and digital assets. By collecting input from a diverse group of experts, including analysts and investors, it helped users make informed decisions in the unpredictable crypto market.

As a product designer, I focused on creating an intuitive, user-friendly experience that empowered people to easily navigate complex market data. The platform also encouraged community participation by rewarding users for their contributions, ensuring transparency through blockchain technology, and fostering collaborative decision-making to reduce market uncertainty.

project overview;


Economix was one of the most complex products I’ve ever designed. To start, I had to dive deep into the crypto and blockchain markets, understanding how different types of users interact with them. After practicing trading, forecasting, and gaining a solid understanding of the space, I used user research to build a model that catered to various user types.

The most important aspect of this project was designing the forecast and rating flow. It had to strike a balance: simple and intuitive for users, yet professional and rewarding. The first challenge was designing the ICO page and crypto marketcap, where I faced a lot of customization to ensure the page worked for diverse users. Despite the variety in how users consume the data, I identified common needs and created a simple segmentation that allowed users to easily engage with the marketcap and start rating or forecasting projects.

Additionally, I designed a community-based feed that provided live notifications and feedback, creating an engaging, real-time trading experience that made users feel part of a larger community.

key product indicators;


Onboarding Efficiency: 85% of users set up in under 15 minutes, beating the 65% average.


High Retention: 70% 3-month user retention, outperforming competitors by 20%.

Active Engagement: 60% of users contributed weekly, double the industry norm.

Trusted Forecasts: 80% relied on platform data vs. 50% on competitors.

Collaborative Portfolios: Shared portfolios gained 40% more user interactions than competitors.

ICO one pager;

Setup business profile


The first step in onboarding restaurants to the Sodexo app is setting up their business profile. This includes entering key details such as the restaurant’s cuisine type, opening hours, menus available for orders, and any kosher certifications. Once this profile is complete, restaurants configure their delivery settings, including delivery areas, minimum order requirements, and other operational parameters.

In designing this process, I conducted research into how restaurant owners use other digital tools and services. I analyzed their workflow to determine how much time they can realistically dedicate to such tasks during busy hours. With this in mind, I focused on creating a design that allows for quick yet accurate setup, ensuring that essential information is clear and reliable, preventing any misunderstandings for new customers or regular diners.

Economix app;

Dashboard


The Economix dashboard simplifies decision-making across cryptocurrencies, stocks, ICOs, IPOs, and startups. It combines real-time data, portfolio tracking, and community-driven insights, enabling users to forecast, rate, and manage assets efficiently. With performance analytics and reward-based feedback, it keeps users informed, enhances strategies, and fosters engagement within a collaborative ecosystem.

Order details


The Economix Community Feed was designed to maximize user engagement and collaboration by emphasizing key interactions like forecasting, rating, and following top contributors. The card-based layout simplifies information consumption, presenting actionable insights while keeping the interface clean and intuitive. By integrating leaderboards, personalized updates, and reward-driven elements such as badges and achievements, the design encourages active participation and reinforces community trust. Its interconnected structure ensures seamless navigation across different platform features, making the feed both a central hub for updates and a driver for deeper engagement within the ecosystem.

Rating Page

The Economix Rating Page and Forecast Modal simplify evaluating and predicting cryptocurrencies, stocks, startups, ICOs, and IPOs. The Rating Page offers a structured table to compare projects by sector, stage, and scores, with filters and actionable options like “Rate” and “Moderate” to enhance engagement.

In the case of unmanaged bulk orders—where multiple people place individual orders from the same restaurant—this detailed view helps managers track each order separately, ensuring all items are correctly prepared and delivered to the right recipients. This level of granularity enhances efficiency, accuracy, and customer satisfaction.


Rating & Forecasting;

The Forecast and Rating Modals are step-by-step wizards designed to guide users and professionals in forecasting and evaluating selected assets. Both modals offer a streamlined and intuitive process tailored to their unique purposes. Together, they encourage active participation from users and experts alike, rewarding informed decisions while ensuring a user-friendly and transparent experience.

Rating modal

The Rating Modal is designed to provide a professional, structured evaluation process for assets like cryptocurrencies, stocks, and ICOs. As a designer, I chose a modal to keep the user focused on the rating process without distractions. Breaking the rating into clear, step-by-step sections ensures that professionals can evaluate key aspects, such as the team or blockchain feasibility, with precision.

I included a justification field to encourage thoughtful scoring, ensuring transparency and credibility. The scrollable rules section was added to provide necessary guidelines without overwhelming the interface. By displaying the user’s average score so far, I aimed to offer immediate feedback and promote consistency. The "Submit Rating" button and the simple navigation ensure a seamless, user-friendly experience, tailored for professional use.

Forecasting modal


The Forecast Modal allows users to make predictions by locking tokens for a 1-week period, incentivizing accuracy with clear rewards. A scrollable rules section ensures key details are accessible without clutter, and the “Submit Forecast” button guides users to complete their predictions transparently.